Custom Carrot Cake Baker in West Palm Beach and how to use meta tags on a webpage

I found out this weekend that one of my local clients is at the top of google for “carrot cake in west palm beach”. I thought that was pretty cool to know. It means I chose the right phrases for her meta tags, although meta tags are not really all they are cracked up to be, they work pretty well for local markets.

My friend and web design client Roxanne invited me over for a delectable lunch at her house this weekend and I met her friend Janet there. We talked about all sorts of things but it came up that Roxanne was searching for certain phrases in google to see if her website would come up. She was delighted to find she was first for “carrot cake in West Palm Beach”.

Meta tags are not everything, but if your target market is pretty localized, it’s a really good thing to use the right phrases in the website code to get you to come up where you need to be. The title tag is important. This is the tag that will show up in the reverse bar of someone’s browser when they go to your page and it helps to put your key phrases in there. Here is Roxanne’s title tag and probably how she got the number one spot for carrot cake in West Palm Beach.

<title>Cake Baker, Carot Cake Baker, Breakers in Palm Beach, Children's book author Roxanne Birney in West Palm Beach, Florida</title>

So whenever someone is looking for custom made carrot cakes for a wedding or event, Roxanne comes up on the first page of google. This phrase is also repeated on the webpage so it’s a double whammy!

The description code is important as well. Here is Roxanne’s description tag for her products page.

<meta name="description" content="Roxanne bakes delicious cakes for private parties and weddings and also wrote a children's book, plus much more...." />

I won’t go into the key word tags, since from what I have read, the search engines don’t even read them anymore. Personally, I put them in there just in case since old habits die hard. Here is her keyword tag.

<meta name="keywords" content="positive discipline, disciplineearly childhood, child, children, kids, child development speaker, child behavior, speaker, pre-k, kindergarten, teacher, keynote speakers,speaker, aggression, conflict, parenting, brain research, childcare,guidance, power struggles, rituals, relationship building, infants,toddlers, problem solving " />

The title and description tags of a webpage are not as important as they used to be, but they do help. One of the best ways to get a higher ranking in the search engine is really just to have good, descriptive content. Another is having lots of inbound links from other relevant websites pointing to your website pages. So, if Roxanne had her website link on www.allrecipes.com or www.cooks.com, or even the The Breakers in West Palm Beach, since she is local, she would get a higher ranking in the search engines. It’s more about promoting your website than using the right keywords, but it does help and Roxanne’s website is an example of this.

So try it, google “carrot cake in West Palm Beach” and see what comes up…

By the way, the cake really is that good, as you can see from the pics from our garden lunch.

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